CLINICA「delicious manners」concept©writing
Yu was responsible for the concept development of a new project for Clinica called “Delicious Manners”.
※The design was not done by Matsunaga, but by the art director of AID-DCC.
Project name: 「おいしいマナー」(= Delicious manners)
Tagline:「歯みがきするまでが、食べること。」 ( = Until you brush your teeth, that’s what you eat.)
Statement & copy in movie
project site:http://clinica.lion.co.jp/hahahapark/oishii-manner-cp/index.htm
project movie:https://www.youtube.com/watch?v=NisZ8y6g50I
CREDIT
- Agency
- AID-DCC
- Copywriter
- 銭谷侑