JR WEST「50+」copywriting
Yu was in charge of the catchphrase and body copy for JR West’s new service “50+”.
※Art direction is not done by Matsunaga, but by art directors and designers from other companies.
Catchphrase:.
新幹線のレールは、親子へのエールにもなる。
( = The rails of the Shinkansen are also an encouragement to parents and children.)
https://50plus.jr-central.co.jp/cheering/index.html
CREDIT
- Creative Company
- ROBOT COMMUNICATIONS INC. , Odoriba K.K.
- Copywriter
- Yu Zeniya