Hirono&Yu was responsible for the redesign of 7-Eleven’s “ParaDo” cosmetics business.

Development of new concepts, design rules, distribution introduction strategies, and marketing communication strategies for the “correction cosmetics
※ The final design was done by an in-house designer from ParaDo.

参考：開発秘話を、ブログ「圏外コピーライター」で公開中
「新しいコスメ」の原材料は、ことばだ。