Janssen「FACT FASHION」concept©writing
YU developed the name and tagline for a disease awareness project through fashion.
Art direction was not by Matsunaga, but by the art director and designer of Rebirth Project.
Naming:
「FACT FASHION」
Tagline:
「真実を着る、誤解を脱ぐ。」( =Wear the truth, take off the misconceptions. )
Special Site:https://www.kansennet.jp/fact-fashion/
CREDIT
- Creative Company
- REBIRTH PROJECT Co.Ltd.
- Copywriter
- YU ZENIYA